Sportradar Launches New AI Advertising Service
Sports betting data provider Sportradar said it’s rolling out a new artificial intelligence-based (AI) audio advertising platform for casino and sportsbook clients.
The new generative AI offering complements the Swiss company’s broader multichannel marketing service. Gaming companies, including sportsbook operators, can leverage the new Sportradar offering to create customized advertisements during live games that could be relevant to bettors and potentially stoke increased handle.
Gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks,” according to a statement issued by Sportradar.
The company has an impressive portfolio of deals with professional sports leagues and provides data on more than 80 sports across 150 leagues in 120 countries, including some of the largest sports leagues in North America.
Sportradar Latest Data Company to Tap AI
Sportradar’s AI-based advertising offering arrives as more data providers are leveraging the technology to bolster their slate of client offerings.
Earlier this year, rival Genius Sports announced an agreement with Elon Musk’s X to use AI to serve ads that are relevant to specific conversations and trending topics on the social media platform. Sportradar is also offering increased levels of AI-driven customization that could be appealing to gaming industry clients.
