New Jersey Bill to Ban College Sportsbook Partnerships Advances in Trenton

2024-12-02

Legislation in New Jersey that would prohibit public institutions of higher learning from taking on partnerships and accepting marketing buys from sports betting companies advanced on Monday.

New Jersey sports betting Rutgers
Legislation in New Jersey seeks to keep sports betting ads out of public university venues like Rutgers’ SHI Stadium. (Image: Getty)

The New Jersey Assembly Higher Education Committee unanimously approved Assembly Bill 4113 by a 6-0 vote on Monday. Introduced in April by Assemblypersons Linda Carter (D-Plainfield), Benjie Wimberly (D-Paterson), and Reginald Atkins (D-Roselle), the statute would ban sportsbooks like DraftKings and FanDuel from sponsoring public colleges and universities.

The statute, if passed by the New Jersey Legislature and signed into law by Gov. Phil Murphy (D), would exclude all sportsbook and sports betting ads on public campuses and at associated events. The order would extend to athletic departments and booster clubs in all advertising mediums and sponsorship formats.  

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